Novel Studios is a full-service branded content agency based in the UK. We make podcasts, video series, and social content for brands that want to build lasting audiences and loyal fans. Strategy, production, talent, and distribution. One team.
Novel Studios handles everything from concept to distribution - award winning creative development, end-to-end production, and a robust targeting strategy, placed where your audience already listens.
Video podcasts on YouTube add search discoverability and a constant stream of clippable social content.
Every decision ties back to your brand priorities. Every episode is built to grow your audience, deepen loyalty, and give you full control of the narrative - backed by research, guarantees on success metrics and reporting throughout.
Creative-led. Strategically grounded. Built to perform.
Branded podcasts achieve up to 90% completion rates vs 15-20% on standard video ads & branded content.
We don't make one-size-fits-all content. We make the right format for your audience and objective.
An always-on branded podcast is a regular, recurring show – weekly, fortnightly, or monthly – that builds an audience over time. It's a content channel your brand owns. Listener loyalty grows episode by episode. The show becomes associated with your brand in the same way a great editorial publication becomes associated with the publisher behind it.
Always-on shows work best for brands with a consistent point of view, a topic category they want to own, or an audience they want to keep coming back. We deliver these across podcast platforms, YouTube, and cut-down social content to help boost reach.
Novel is a full-service branded content agency. We make podcasts, video series, and social content for brands that want to build lasting audiences and loyal fans. Strategy, production, talent, and distribution. One team.
From the first strategic question to the final episode going live, Novel handles it.
We define what your show should be and who it's for before a single camera or microphone is switched on. Editorial direction, audience positioning, format selection, episode architecture, and a clear brief for why this show earns its audience.
Full-service production across audio and video. Scripting, recording, editing, sound design, music, and visual production for YouTube and social. We make content that captures and holds attention, not content that fills a slot.
The right host makes or breaks a branded show. We identify, audition, and manage hosts who fit your brand and connect with your audience. We also handle guest booking, briefing, scheduling, and on-the-day talent coordination, so your team doesn't have to.
Getting to launch is only the start. We build growth plans covering organic discovery, YouTube SEO, PR, and paid promotion to put your show in front of the people it was made for.
We work with best-in-class distribution partners (such as Acast) to ensure your podcast reaches every major platform. For video, we manage YouTube setup, channel optimisation, and ongoing publishing. Social cuts are formatted for platform using best practice.
THE BRIEF:
Create a culturally relevant podcast for both marketers and general listeners.
THE SOLUTION:
A weekly audio-visual show exploring niche yet impactful communities - subcultures - and how to reach these very specific audiences. Hosted by comedian Alexis Gay with expert analysis..
THE BRIEF:
Showcase Amazon's live radio broadcast app Amp via F1, the fastest-growing sport in the US.
THE SOLUTION:
A mix of expert analysis, sharp comedy and real-time fan interaction. Hosted by superfan Will Arnett, F1 legend Mika Häkkinen and rotating co-hosts, it delivers post-race recaps, team drama, driver interviews and listener call-ins.
THE BRIEF:
Create the official podcast for millions of Fantasy Premier League managers looking to optimise their teams.
THE SOLUTION:
Football journalists, data analysts and assorted soothsayers are quizzed for insights and tips each week.
We've been recognised for the quality of what we make, not just the volume. Our shows chart, earn press coverage, and get listened to and watched. Six global number one podcasts. Kill List was the worldwide number one at launch in September 2024, named The Guardian's number one podcast of 2024, and described as 'the best of its kind since Serial's first series' by The Sunday Times.
We do all the heavy lifting and serve as an extension of your in-house team. Strategy, production, talent, distribution. In one studio, with one team. You brief us once. nails it. The work is coherent because the people making it talk to each other.
We approach every brand commission the way a publisher approaches a brief. If the show isn't good enough to earn an audience on its own merits, we go back to the drawing board. Vanity content is not what we make.
We don't make an audio-only podcast and bolt video on. We design for both from the start. One production process optimises for podcast, YouTube, and social content without duplicating cost or effort.
Branded podcasts and video series earn listener and viewer attention at a depth
no other format achieves.
